A recognisable story
Social media management for restaurants.
Your restaurant keeps running while your social channels need attention. We help you stay visible and recognisable with a plan that fits your business. From topics and imagery to publishing, we connect everyday stories with the direction you have in mind.
What to expect
- A recognisable style and voice
- A practical content schedule
- Insight to guide adjustments
The details
Bring your content together.
A good-looking profile is a starting point. The topics you choose, your tone and your timing matter, too. We build a practical approach around your team, menu and restaurant calendar.
Direction and channels
We establish who you want to reach and which channels make sense. Instagram, Facebook or TikTok get a role based on your goals, not a need to do everything.
Content planning
A calendar connects recurring topics with new menus, seasons and occasions at your restaurant. It makes clear which input and imagery we need.
Content and publishing
We bring imagery, copy and format together. Production, review and publishing have a clear place in our collaboration, including how you approve the work.
Management and review
We follow how the content performs and discuss adjustments. We also agree who handles comments and messages, and when a question goes to your team.
A closer look at our work
Different restaurants. Distinct voices.
Explore the restaurants in our work. Their different atmospheres show why content should begin with the individuality of each place.
Explore the projectChouChou
STRAIGHT FROM THE EDIT
Four reels we shot ourselves
All filmed inside the venue, all online within a week.
- @someho.nl
ChouChou, Scheveningen. Shared dining by the sea, shot during evening service.
@someho.nl
Madam Chen, Rotterdam. Wok, fire and the mood of the room in fifteen seconds.
- @someho.nl
Genki, Amsterdam. Sushi up close, cut to the rhythm of the knife.
@someho.nl
Lavash, Amsterdam. Bread out of the oven, week after week.
THE NETWORK
Creators who cook with us
Alongside our own shoot days we bring in food creators who show your venue in their own style — with their own audience attached.
How we work together
A rhythm that fits your restaurant.
Get to know your channels
We review your current channels, available content and goals. Together, we choose what to retain and what needs more attention.
Create and coordinate
We plan topics, collect material and create content. An agreed review stage gives you a clear view before posts are published.
Publish and learn
We publish the planned content and review the available results. Together we decide what to keep, adjust or explore next.
Good to know
Frequently asked questions
Do we need to be on every social platform?
No. Channel choice depends on your guests, goals and available content. We begin with what can be maintained well and discuss expanding when it adds something useful.
Are photo and video shoots included?
That depends on the agreed collaboration. We review your existing image library and identify the new content you need. Production sessions and social management are clearly described in the proposal.
Do we keep access to our accounts?
We agree how we will work within your accounts and who receives each role. Access, approvals and handover are clarified beforehand so that you retain oversight of your restaurant’s channels.
How do we assess whether the collaboration is working?
We agree suitable measures beforehand, such as reach, engagement or website traffic. Available data is discussed in context: a like or click does not automatically mean a reservation.
Let’s get to know each other
What do your social channels need?
Tell us about your restaurant and share links to your current channels. What works well, and what would you like to hand over?