SOMEHO

About SOMEHO

Part of M&A Marketing

A place at your table.

We are SOMEHO. A small team with a love of restaurants. We bring your restaurant’s character to life through imagery, words and the places where your guests discover you.

Meet the teamExplore our work
A table of garnished Asian dishes and skewers in warm, low light at Anno Asia.
From our workAnno Asia
A close-up of a golden cocktail with foam and half a passionfruit at ChouChou.
ChouChou

What brings us together

A restaurant is a feeling. That is where we start.

The light at the table. The care on the plate. The way someone welcomes you. Those details give a restaurant its character. We look, listen and turn that feeling into a story people recognise beyond your front door.

A hand pours sauce from a white jug over a carefully plated dish at Landgoed Groenendaal.
From our workLandgoed Groenendaal

Since 2021

From a love of hospitality to a studio of our own.

Michael and Albert started SOMEHO in Amsterdam in 2021 with a simple belief: the story you tell online deserves the same care as the experience you offer at the table.

SOMEHO is part of M&A Marketing. Together, we bring strategy, photography, film, design, websites and campaigns into one team. Work with us on a specific project or build an ongoing partnership that grows with your restaurant.

Explore our expertise
Our beginning in Amsterdam
2021
Familiar faces, supported by freelancers
3
Marketing, the family behind SOMEHO
M&A

The people behind SOMEHO

Speak directly with the makers.

Michael, Albert and Sascha, together with a talented team of freelancers. Different skills, close collaboration and a shared attention to your restaurant.

Michael

Client relationsMore about Michael

Co-founder and your point of contact. Listens to what is happening in your restaurant, helps plan the next step and keeps communication and progress clear.

Albert

Marketer & AI engineerMore about Albert

Co-founder. Combines marketing strategy with AI engineering. Works on campaigns and smart automation that support your restaurant’s goals.

Sascha

Social Media ManagerMore about Sascha

Brings structure and care to your social media. From content planning to daily publishing, gives your restaurant’s story a consistent rhythm.

How we work

Care in every detail.

  1. Get to know your restaurant first

    We begin with your restaurant, your guests and your ambitions. What makes you distinctive, and what deserves more attention? Those questions guide the work.

  2. A recognisable story

    Imagery, language and design reinforce each other. We consider how your channels connect, so your restaurant keeps its character wherever people find it.

  3. Clear about our progress

    You know what we are working on and why. We discuss what the work and available figures show, then make the next steps clear.

  4. A feel for hospitality

    A shoot affects the kitchen; a campaign affects the schedule. We plan the work around your team, your season and the rhythm of your restaurant.

Wine bottles on open metal shelving, seen through softly blurred green leaves at Anno Asia.
From our work · Anno Asia

There is always room for a good conversation

Tell us your story.

A new concept, a change of direction or simply a first introduction. We would love to join you at the table.

Let’s get acquaintedPrefer WhatsApp?